What Kelis wants to do is simple: while pursuing beauty and style,
we also care about the customer experience, everyday scalp and hair care, and the environment we share.
More than changing hairstyles,
we want every choice
to show greater respect for people and the environment.
When we say "green salon,"
we mean more than decorating a space in green.
From product selection and service methods to professional education and store operations,
we aim to think one step further for our customers and the environment.
Through years in hairdressing, we learned that customers care not only about how their hair color looks, but also about the products used and how the service is performed.
Kelis therefore brings together botanical ingredients, scalp cleansing, hair conditioning, and professional techniques, offering customers another way to manage gray hair and care for their hair beyond conventional coloring.
Since entering the hairdressing industry in 1985, I have continued to learn, grow, and explore new techniques and approaches to service.
Over the years, I built a community of customers who have supported Kelis for a long time. Their trust taught me that a hairstylist should care not only about beauty and style, but also about how customers feel during every service.
After years on the salon floor, I met many customers with concerns about hair coloring. They wanted to manage gray hair or change their color while better understanding the products and methods involved. Their questions made me wonder whether hair coloring could be approached differently.
Later, I discovered botanical formulas and care concepts from Japan. The excitement felt like discovering a whole new world.
I learned that managing gray hair and achieving the desired color could be combined with scalp cleansing, hair conditioning, and shine care in one service.
This discovery gave me a sense of purpose and became the starting point for the Kelis Botanical Hair Coloring Concept Salon. I wanted to create a different kind of green salon where customers could not only change their hairstyle, but also clearly understand the products and services they choose.
From hairstylist to founder of Kelis, Ms. Huang shares the journey in her own words.
Kelis began with one salon, gradually turning years of hands-on experience into educational content to share with more hair professionals.
We help salon partners develop botanical hair coloring and scalp and hair conditioning services alongside cutting, perming, and coloring. This helps them serve different customer needs and build more stable, lasting businesses.
We believe the hair industry is about more than technical competition. By delivering thoughtful service and passing expertise to the next person, the entire industry can move forward together.
Wellness, healthy living, and the environment matter to more people than ever.
Kelis aims to offer an alternative to conventional hair coloring while reminding ourselves that using resources from nature brings greater responsibility toward the environment.
From products and education to in-store service, we hope to create a lasting positive cycle among customers, hair professionals, and the environment.
Giving and Growth, Lifelong Learning, Positivity, Accountability, Recognition, Gratitude, and Passing It On are the seven values that have guided Kelis.
These values are more than company principles. They shape how we approach our customers, partners, and every task.
Create value for others first and grow through the process.
Stay curious and keep learning so our expertise continues to evolve.
Respond to change with action and a problem-solving mindset.
Take responsibility for our roles, commitments, and results.
Recognize every effort so positive actions continue.
Value the support of our customers, partners, and environment.
Organize our experience and pass it to the next person ready to move forward.
I have spent my life in hairdressing, and I still believe beauty matters, but the customer experience and the environment must never be forgotten.
Kelis will continue this work, giving customers another choice and helping beauty professionals who share our path build businesses that can last.
Founder of Kelis
Starting from plants,
let beauty become a virtuous cycle.